It’s simple really, when you improve the experience of your website you increase conversions.

This is what we do. We use data and human insights to make your website better. That’s it in a nutshell.

Data Driven Approach

We conduct quantitative and qualitative research and then turn this into insights for UX design.

Human Insights

Great strategy and design come from human insights and we use this to drive forward.


We get users involved very early on in the process so we can understand their needs, we keep them involved throughout the whole process.

Design the Experience

Breathing life into the experience, communicating the brand and creating successful stories.

"Working with OpenPath in a collaborative manner has helped our business better understand our online customer journey, ensuring we focus our efforts and resource on those areas which will optimise conversion rate and ROI"

− Stuart Lee, Pure Collection

"Open Path have helped our business move forward and take advantage of the opportunities digital media channels can bring. Their help and advice on developing our digital strategy has been invaluable."

− Chantel Roach, Distinction Doors

"Open Path helped us define the visual direction for our responsive e-commerce site. Working to very tight deadlines they delivered designs for desktop and mobile. I would highly recommend them"

− Reggie Johal